ArtSites Updates

How to Increase the Chance of Your Art Being "Discovered"

This week, I received an email from ArtSites artist, Andrea Zimmer, asking about keywords and tags to help with Search Engine Optimization("SEO").

In other words, how should (or can) you use keywords to increase the chance that your artwork comes up in the results when someone does a Google search?

Now, you need to understand that search engine optimization is part science and part art (yes, it's an Art form in its own right ;-). And, there are many factors that contribute to the ranking of results in Google.

That said, one thing you can do to improve your chances of being "discovered" based on a Google search is fill-in your Image Descriptions.

While Google does have a image search option, most people will do a search via the standard web search and will use "words" to describe what they are looking for.

For better search-results ranking, we recommend that you fill-in your Image Descriptions with more details than just the basics of size and materials.

Think about the colors used, the subject of the painting or art piece, the location in the painting, and how a buyer might describe the piece.

If you have more words describing your artwork, you have a much better chance a potential buyer will stumble across your website and your paintings.

Moreover, when Google indexes your webpages (including the images), the words surrounding your images such as the Title, Description, even the name of the file, are all used for "context" and are evaluated when matching search inquiries.

So, as I say to my 3-year old nieces, "Use your words!" :-)

While creating Art is clearly your first talent, using more words to describe your art can definitely help market it online and hopefully, get your artwork sold sooner!