ArtSites Updates

Many of you have probably been receiving emails asking for your consent to continue sending you commercial newsletters, etc.

As of July 1, 2014, a new Canadian Anti-Spam Legislation will be in place for ANYONE (including US-based individuals & companies) sending electronic messages (including social media) to anyone in Canada!

I am currently in the throes of trying to figure out what this exactly means - for YOU, all our artists and for us.

And, as with all government legislation, it's not exactly straight-forward! :-)

Before you panic, there is something you should know about timing ...

While the legislation does go into place on July 1, 2014,

From what I've read so far, three of the core issues are:

1. Whether you have implicit or explicit consent from your subscribers.

(click to read)

And,

1. Whether your implied consent was within the last 24 months.
   (I've read a few articles that say explicit consent never expires, but I need to confirm.)
2. Do your messages outline how subscribers can unsubscribe at any time in the future.

That said, there are still many, many nuances!

Over the next week, I WILL be writing a detailed article on what you need to know and what I have learned.

However, if you're anxious, nervous, or would just like to read up on it yourself, here are a few links that I found initially helpful:

• Mailchimp's Canada Anti-Spam Law (CASL)
• The Canadian Government's Fight Spam CASL Pages
• Globe and Mail CASL Article(s)
• CASL: Examples of Express & Implied Consent
• CRTC CASL Pages
• CAPACOA Online Webinar and Q&A for a Stress-Free Transition to the Anti-Spam Law (June 30 or July 7)

I do promise to have more to report in probably a Special Alert Email next week!

However, since I'm not a lawyer and I don't want to misguide you, I'm being extra careful!

So, to be continued ... :-)