ArtSites Updates

Recently, I was asked another great question by ArtSites artist, Julie Elliot:

"Is it true, the more changes I make to my website, the more I move up in the search engine? How does that work exactly?"

You may have also heard this; so, here's my answer ... ;-)

There is some "research" (maybe even just anecdotal evidence) that shows that updating your website more frequently does trigger Google to review your website more and therefore, MAY increase your ranking and results.

In essence, when you update your website, Google sees this as your website being "fresh" or current and your website hasn't been abandoned. (I'm sure you've been to many websites that haven't been updated in a very long time and you've probably wondered whether they have just been abandoned ;-)

To rank websites and their relevance, Google has developed its own special "formula" (or algorithm ;-) that "weights" websites that are updated more frequently in a more positive manner.

That said, nobody knows Google's exact formula / algorithm.

How their ranking works exactly is really unknown.

People can only guess based on how their rankings change based on their website activities.

And, Google is frequently changing their formula (in fact, I recently read ~500-600 times/year ;-) so that people can't game their system. ;-)

The short answer is that updating your website can definitely be beneficial to your search engine rankings and results.

Although, exactly how much is hard to say.

Our suggestion is that you get your artwork uploaded as soon as possible.

And, try to list any shows or events you're participating in.

That said, I wouldn't stress out about updating your website on a daily basis - monthly is probably good enough.

But, do periodically update your website; it probably will improve and, at the very least, maintain your Google rankings.

I do hope this helps and please let us know if you have any other questions!