ArtSites Updates


Following my article last week about using your email address for branding purposes, I wanted to briefly talk about the actual email address you use to receive emails, i.e. your personal email address.

When you sign up for your Internet Service, you are often provided with an email address: For example:
  • YourName@shaw.ca, or
  • YourName@telus.net, or
  • YourName@rogers.com, or
  • YourName@comcast.com, etc.
These email addresses are generally called Internet Service Provider (ISP) email addresses because they are provided by your Internet Service Provider.

However, if you ever decide to change your Internet Service Provider, you'll have to let everyone know your new email address.

And, as you can imagine, this can be quite a pain! ;-)

Instead, we strongly recommend that you setup a free web-based email address, e.g. Gmail, Yahoo, Hotmail, AOL, etc.

When you setup a web-based email address, your emails are stored out on the Internet on Gmail, Yahoo, Hotmail, etc. servers.

Because of this setup, you can also access your email from ANY computer, tablet, phone or other device that's connected to the internet.

This allows you to be much more mobile and still receive and respond to emails on-the-go.

So, why does this matter?!

Well, if you ever DO decide to change Internet Service Providers, nothing changes for anyone trying to reach you!

The only difference is that you're now CONNECTING to your Gmail, Yahoo, Hotmail, etc. email through a new Internet Service Provider.

Think of it this way ... your Internet Service Provider is your connection or "on ramp" to the Internet.

Once you're on the Internet you can go wherever you want and access emails, files, webpages, wherever they "live".

If you change Internet Service Providers, you're simply getting on a different "on ramp", but once you're on the Internet Superhighway, you can go wherever you want!

So, if you're looking for an "evergreen" email address that:
  • will survive any Internet Service Provider changes you make
  • allows you mobile access from any Internet-connected computing device
We recommend setting up a web-based email address.

In terms of WHICH web-based service? Both Geoff and I use Gmail and would strongly recommend it. However, there are pros and cons to all of the services ;-)

If you have any questions or if I've just confused you further, please let me know! :-)

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